Banks in Spain are now singing their own songs, in the language of their own stock market.
In a rare move, Spain’s financial regulator has decided to officially recognise the singing and performing of Spanish songs and dances as an important feature of bank culture, and have begun implementing this initiative.
The decision came after the European Banking Authority (EBA) and the Spanish National Bank (Banca Santander) jointly agreed to the idea.
The initiative is being welcomed by music and cultural experts, as it aims to boost the bank’s image in the country.
According to a spokesperson for the EBA, it is important to recognise and encourage the diversity of the Spanish language, as the bank is a global leader in providing services in Spanish.
This will help banks improve their image abroad, she said.
“We’re now working with the Banca Santanders to make sure that the bank has a unique culture that reflects our country,” she added.
Banks are already known for their distinctive singing styles, with their performances being seen in popular music, films and TV programmes.
“When we heard about this initiative, we knew that this was something that we could do,” said Carmen Villalobos, CEO of the music and dance studio Siares.
We are very happy to be part of this initiative,” she continued. “
It’s a cultural aspect that the Baja team are really happy about,” she said, adding that the music has been instrumental in the bank maintaining its status as a leading Spanish-speaking bank.
“We are very happy to be part of this initiative,” she continued.
“This is something that was very important to us in the beginning.”
“The bank will sing its own songs and dance in Spanish,” said José Manuel García, CEO and President of Siaurs.
“Its important to make people feel comfortable.
We want to make them feel that they can say their goodbyes in Spanish.””
This will give them a sense of belonging in their bank, and will allow them to express their joy at the bank,” he said.
The Bajas decision comes after the EMA (European Monitoring Centre for Banking Supervision) and Spanish regulators, which have been working on the idea for some years, decided to formally recognise the idea as an innovation.
“I’m sure that we’ll see a lot of singing and dancing, even in the banking industry,” said Ricardo Martínez, head of the financial services at the Bajajas.
“This is an important step in the right direction.
We are happy to have the opportunity to work with the banks and help them to realise this idea,” said MartíNEZ.
“There are lots of banks that don’t sing their songs, and that’s a shame.”